India's largest ethnic wear women's brand BIBA, is spearheaded by the hands-on skills of Sanjay Bindra; a man known for his quick decision making skills and exceptional ability to crunch numbers effortlessly at every negotiation.
Son of visionary Meena Bindra, a Delhi University graduate, wife of a Naval Rear Admiral ; who started making clothes as a hobby in 1988, Sanjay Bindra identified the huge lacuna in the emerging 'ready-to-wear' women's clothing industry in the country and thus was born 'BIBA', a word for endearing, well loved woman of Punjab. He has been spearheading the company's operations for almost 14 years now.
BIBA is available at100 retail outlets across 20 cities, including 55 stand alone retail stores, Multi brand outlets like Eternia, Premsons, Roop Kala, Kala Niketan, Nalli, etc., Large Format Stores (23 Shoppers' Stop, 21 Lifestyle stores, 27 Pantaloons, 6 Piramyds, 6 Central stores). Biba's first Exclusive Brand Outlet (EBO) was opened in August 2004 at Mumbai.
BIBA has netted several awards and recognition. These include the 'FMCG Consumer Reaction Awards' in fashion and specialties (Women's formals) in 2006, the 'Gold Scale Trophy' at the Brand of the Year Women's Ethnic Wear by the Clothing Manufacturers Association of India in 2005 and the 'Best Ladies Ethnic Brand' at the Shoppers' Stop Pinnacle awards in 2004.
A pioneer in in-film merchandising;BIBA has identified unique marketing opportunities and expressed itself via merchandising for films starring prominent leading ladies like Kareena Kapoor, Priyanka Chopra and Esha Deol.
Contact Person: Mr.Sanjay Bindra
Tel no:66646961/2
Biba Website